The pressure difference

across the
membrane, plug, etc., needed just to stop
electro-osmotic volume flow.

is positive if the higher pressure is on the high potential side.
Source:
PAC, 1972, 31, 577
(Manual of Symbols and Terminology for Physicochemical Quantities and Units, Appendix
II: Definitions, Terminology and Symbols in Colloid and Surface Chemistry)
on page 620